I spoke with Rafael Birman at B32 in São Paulo about architecture, property and entrepreneurship. Our meeting prompted a reflection I bring to my work: a building influences its street, its neighbourhood and the lives of the people who pass it.
B32 and its relationship with the city
Rafael explained that the project brings together lessons from earlier experiences, with particular attention to urbanism. The whale, open spaces and connection with the surrounding area help communicate that approach.
Related reading: Architecture that stands the test of time; Floor plans that age well: what to consider when choosing an apartment; Art at home: when architecture, collections and location shape a purchase.
Looking at a building in this way broadens a property's assessment. Beyond its interiors, it matters to understand how it participates in the city and what experiences it creates around it.
Entrepreneurship also means finding new routes
We discussed the challenges Rafael faced between 2000 and 2005, when he had to reorganise his operations amid debt. Staying involved, confronting problems and building a plan were important lessons from that period.
In a lighter moment, we talked about Jardins, Itaim, Morumbi and Moema. Itaim was among his preferences because of its location and the area's way of life.
For me, the meeting reinforced that choosing a property is also choosing a way to experience São Paulo. Architecture, surroundings and personal journeys help explain why certain projects become part of the city's memory.
Watch the interview and discover Rafael Birman's ideas through Acervo Exclusivo's perspective.
An English edition of original Acervo Exclusivo content. Read the Portuguese original.